It can be challenging to find reliable suppliers of any kind in a market that’s oversaturated. But it’s vital to take the time and sift out the good from the bad so you can make an informed decision, thus maximising your return on investment.
There are some mistakes many business owners make that can easily be avoided. That’s why we’re taking the time to create awareness, so you can be educated when facing the choice between potential promotional gift suppliers. Below are the most common mistakes business owners make when investing in promotional gifts for their customers.
Not Choosing an Experienced Supplier
Why is experience important you might ask? Without it, you’d be left to your own devices. An inexperienced promotional gift supplier won’t be able to guide you in choosing the perfect branded gifts for your unique clients. In fact, they won’t know the importance of keeping up with trends and you’ll be left with outdated gifts and a ‘hit or miss’ approach. If you’re investing your hard-earned money in growing your business, that simply won’t do.
Making a Decision Based on Price Alone
We all know that price is important and when it comes to a limited budget or a new startup business, it might be a deciding factor. But it shouldn’t be the only factor to consider. You should opt for a ‘value for money’ scenario. The cheapest products might not give you the ROI you need to take your business to the next level while better quality, useful and carefully selected products could.
Choosing a Supplier with a Limited Product Range
None of your clients are the same and a ‘one-size-fits-all’ approach simply won’t cut it. Choosing a supplier with a small product range will only limit you in your creativity and ultimately not give you the results you want. Choose a supplier with an extensive range of branded items and reduce the risk of having to settle for second best.
When you’re investing your hard-earned money back into your business, the last thing you need is to make mistakes that could harm your bottom line. Avoid the mistakes mentioned above and you’re halfway there.
The Promo Group has over 60 years of combined experience in the industry with a wide range of products at very affordable prices. Get in touch to place your order today!